Alice Jordan

Personal Trainer | Certified Menopause Coach | Founder of Alice Jordan Fitness

I didn’t discover my love of regular fitness until my late 40s. After years working in corporate sales and having my third child at 46, I decided it was time to start prioritising my own health.

I’d run the London Marathon in my 40s, but it wasn’t until I started strength training during lockdown that exercise became a consistent part of my life.

What started with a few outdoor workouts became something that completely changed my life.

Now, at 53, I’m stronger and fitter than I was in my 20s or 30s. I’ve completed multiple HYROX competitions, achieved second place in my age category, run half marathons and been featured in Women’s Health UK.

But what I’m most proud of is helping other women discover what they’re capable of.

As a Level 3 Personal Trainer and Certified Menopause Coach, I specialise in helping women over 40 build strength, improve their fitness and feel confident in their bodies through realistic training and nutrition.

My philosophy is simple: you don’t need to train every day, follow restrictive diets or put your life on hold to get results.

It’s never too late to become stronger, fitter and more confident.

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